Gyongyver specializes in enhancing business performance by reframing the Consumer Experience and improving the operational, process, and organizational capabilities. 
 
She is a globally recognized fuel and convenience retailing expert. Before consulting, Gyongyver held a career spanning two decades with a major integrated oil company, where she held several senior-level commercial, strategy, and business development roles in downstream marketing. She offers expertise in strategy development, business transformation, new market entry, mergers and acquisitions, consumer marketing & operations across diverse geographies and business environments. She is passionate, insights-driven, and entrepreneurial in her approach and a creative leader.
 
By acting as Senior Advisor for multiple organizations and boards, Gyongyver extends her expertise within and beyond the industry globally.
 
Born in Budapest, Hungary, Gyongyver obtained her master's degree in economics and marketing from the Budapest Business School, University of Applied Sciences, and leadership certification from Harvard and Yale. She has worked and lived internationally in the past two decades in the Middle East, China, South East Asia, and the USA. She lives in the Greater Houston Area in Texas.

SIMON WINGFIELD

PRINCIPAL CONSULTANT

Simon is a globally recognized multi-category executive with extensive business management experience across several business sectors.

In a career spanning over 30 years, he has held senior positions in trading, procurement, category management, brand marketing, shopper marketing, and supply chain in the retail industry. He has extensive experience and expertise across Europe, Africa, South-East Asia, and North/Central America, leading teams and projects in product assortment, price mechanics, global and regional branding, promotional campaigns, format development, operational process, and training.

Simon has led several sustainable and profitable growth programs across multiple grocery, wholesale and convenience sectors. He has in-depth experience in strategy, M&A, procurement, pricing and consumer marketing. He led cross-functional projects with finance, data, research, and human resource teams.

Throughout his career, Simon has been a driven, personable, and highly motivated individual with strong leadership, project management, business development and communication skills. He has a proven track record in strategically leading teams, projects, and categories to successful growth, increased share, and profitability.

Born in Norwich in the U.K., Simon obtained his Classics degree at the University of Kent and has accreditations for Leadership and Marketing from Cornell and Northwestern University. Simon is to guest lecture at the University of Anglia’s Business School next year on Shopper Marketing. He is based in the U.K. after international travel and experience for several years.

GABI CHITWOOD

ASSOCIATED DIRECTOR

Gabi is a results-driven, highly analytical provider of insights-driven initiatives for strategic planning & business development. She thrives on understanding business dynamics and the shopper motivations that drive purchases and loyalty.

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Gabi has over 20 years of functional experience in Commercial Strategy, Category Management, Shopper Marketing, Brand and Sales Planning, Market Research, and Training. She has consistently led initiatives that have driven market share and  incremental retail sales growth  for FMCG companies and retail operators in the Americas, Europe, Middle East, Australasia and South Africa

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Gabi holds her Master of Business Administration from Southern Methodist University, where she graduated in the Top 10. She is a Certified Professional Strategic Advisor by the Category Management Association and holds Certified Marketer Credentials from the General Assembly. She lives in Los Angeles, California.

MICOLE BAUTISTA

SHOPPER ANALYTICS AND OMICHANNEL CAPABILITIES CONSULTANT

Micole has built a career aggressively growing company revenues and omnichannel capabilities through the strategic use of customer data, commercial analytics, and business storytelling.

Through his 30+ year career, he has lived and worked in Asia, Australia, Western Europe, and the US. He has extensive senior management experience in line roles spanning Customer Management, Shopper Marketing, Digital Business Platforms, and Leadership Development across companies in the Consumer-Packaged Goods, Biotechnology, Retail, and Agriculture industries.

As a senior consultant, he works with leaders and teams in various companies that deliver competition-beating Omnichannel Strategy Development & Execution, Digital Transformation in Category & Shopper Capabilities, and Shopper Centre of Excellence Development. 

ADI ADIYATMIKA

DATA SCIENCE AND COMMERCIAL ANALYTICS CONSULTANT

Adi has more than 20 years of experience in applied marketing science, advanced analytics, and business insights.

His expertise lies in leveraging multiple data sources for business decision-making, using various analytics tools such as machine learning, automation, and data visualization.

His industry portfolio includes media, FMCG, automotive, energy, financial services, telecom, and technology, where he helped solve business problems such as price-feature optimization, predictive models, segmentation, key driver analysis, and database integration.

He currently leads a technical team with a variety of roles that can help clients with analytical modeling, database management, and dashboard development
He is based in Singapore and has worked as an Analytics Lead in several large global research firms including Kantar, Ipsos, and the largest media company in Singapore.

LASZLO BERCES

FINANCE ADVISOR

Laszlo is a creative and pioneering financial professional with extensive technical and analytical skills and strong business acumen.

He has a proven track record of creating value by successfully delivering complex business reorganization, financial processes, system redesign, and improvement projects.

During his 30-year tenure with a major integrated oil company and his consequent consulting role, Laszlo held global and regional financial positions with an emphasis on investment and divestment management; design and implementation of management information solutions, interpreting and implementing accounting principles, designing and applying assurance frameworks, risk assessment and treasury management.

Born in Gyongyos, Hungary, Laszlo holds a Master’s Degree in Economics and Finance from the University of Economics in Budapest.

He has worked on international assignments and global projects for the last 20 years, including various positions with the oil major and his current consulting role.

BALAZS ERENYI

REGIONAL DIRECTOR, EUROPE

Balazs enables businesses to grow their bottom line through developing and implementing winning sales and marketing strategies.
 
He has 30 years of experience as a senior business leader. He has held several positions with a major oil company for over 25 years, including international corporate and multicultural environments across various Senior Commercial (Retail and Marketing) and Project management roles.
 
In his position as General Manager of Sales and Marketing, he was responsible for the company's regional P&L. He specialized in Retail Network Planning and Development, Retail site and store operation, HSSE, Lead Generation, and Customer loyalty management using digital sales and marketing strategies.
 
He holds an MBA from the London Business School and Budapest University of Economics and a Master's Degree in Civil engineering from the Budapest University of Technologies.
 
Living in Budapest, Hungary, Europe, as an entrepreneur has invested in various business ventures to capitalize on his wide range of experience. One of those is a Digital Marketing Agency under the franchise of WSI (Toronto, Canada).